Beer has existed for just about so long as wine has however the evolutionary changes of the beer world has caused a shift in the drinking habits of the most popular beer drinker. Macro brewed adjunct lagers have dominated the beer industry for fifty years but times are changing for the mass conglomerate beer industry with the mainstream movement of craft beer.
Craft beer is brewed by craft brewers. These microbreweries produce small, independent, and traditional beer. Small refers to six million barrels of beer or less. Independent refers to 25% or less of the craft brewery is owned or controlled by someone who is not really a brewer themselves. Traditional refers to having an all malt flag ship beer or 50% of it’s volume through all malt beers or beers that use adjuncts to improve the flavor of the product as opposed to for cheaper ingredients.
While the standard adjunct lager, Anusher Bush and Coors comes to mind, can be found in just about any bar in the united states, the brand new standard for bars are beer bars birrifici italiani. Beer bars specialize in craft beer produced throughout the United States in addition to exceptional beer from all around the world. In a great beer bar you’ll find little to no macro brewery beer whatsoever. What beer a beer bar carries however is determined by the distribution of beer from the brewery. Here’s where things get complicated.
Macro brewery beer is distributed across the whole United States. This is actually the reason so many individuals still drink light fizzy adjunct lagers or lite beer over craft beer. Craft breweries are limited by distribution based upon several factors. The distribution company that handles where in fact the beer goes may only allocate a brewery’s beer to a specific number of states; either due to the quantity of beer that is produced or how big the distribution company. Sometimes it has to do with the brewery themselves. Lots of breweries start off as brew pubs. A brew pub is just a place where you can enjoy food and beer. Most of the beer created by brew pubs are only on draft or available in growlers; making distribution of one’s beer harder ahead by. The primary reason a brewery could have limited distribution is supply and demand.
With so many craft breweries breaking to the beer industry market share, name recognition, and brand loyalty are the top factors to starting up a brewery and keeping it going. If you’re a brand new brewery that’s just started up then you wish to be in as many states as possible. The more people who see your beer will try your beer and subsequently return to get more of one’s beer. Over time people will recognize your logo, the beers you produce, and will begin to share your beer with people they know. This is actually the three-step process to making a brewery’s beer stay in the marketplace and gain a following.
You will find however repercussions that can come from trying to dominate market share in multiple states and creating a breweries brands. This returns to supply and demand. Many breweries in 2011 are facing the issue of supply and have begun to take out of states across the country. Every one of these breweries started small, broke into a great deal of markets, developed their name for making great craft beer, and now the demand for their beer exceeds the quantity that may be produced. For several breweries they can’t make enough beer to help keep on the shelves, aside from quality. For many more the product quality would drop in order to maintain the demands and that’s something all craft breweries will never sacrifice.
Dogfish Head (Delaware) announced they’ll be pulling out of four states and two other markets in 2011. Dogfish Head’s the fastest growing brewery in the united kingdom this season and you’ll be lucky if you learn any of their beer on shelves at the local liquor store. Sam Calagione made the decision to pull from these markets when he was tired of never seeing his product on shelves. Who will blame him? When you can’t make enough product to support the demand of one’s distribution company, stores, and your loyal drinkers then you have a critical problem. This problem however is better than no one enjoying your beer.
Dogfish Head will undoubtedly be pulling from the U.K., Canada, Tennessee, Wisconsin, Indiana, and Rhode Island in 2011 indefinitely. Being the fastest growing brewery has caused a demand for Dogfish Head that could not be met. Without plans to expand in the near future they’ll continue to make beer for the markets that have bought the most of the product. While this will absolutely upset loyal fans in these states and countries it’ll however bring joy to those that will continue to obtain Dogfish and now hopefully much more of it.
Dogfish Head is not the only brewery pulling out of states this year. This indicates this is the trend for 2011. Avery Brewing Co. out of Boulder, Colorado announced this week they’ll be pulling out of eight states and seven other markets. Avery broke into as many markets as humanly possibly in order to sell their beer. Now they’re ready to obtain out; which they have to in order to continue to supply their beer to loyal drinkers and beer markets. Too many markets aren’t moving their beer while other markets can’t keep it in stock. It only is practical they pull from some in order to replenish others. Arizona, Connecticut, Indiana, Nebraska, New Mexico, Oklahoma, Rhode Island, and Tennessee won’t see Avery within their state for the foreseeable future. The partial state markets that’ll lose Avery include Northern California (Bay Area and Sacramento), Eastern Arkansas, Upstate New York (outside of New York City), Central Florida (Orlando), and Wisconsin.
With Colorado being the Mecca of craft beer it’s not unimaginable that more breweries than Avery are pulling out of states. Great Divide, Oskar Blues, and Left Hand Brewing are typical pulling out of states this year. Great Divide has removed their beers from six states (Michigan, Rhode Island, Connecticut, Kentucky, New Mexico and Alaska, and Washington, D.C.) They’ll be reduce their distribution to Minnesota, Illinois, Pennsylvania, New York, and Virginia.
Many craft beer drinkers will undoubtedly be disappointed this season as they discovered a common breweries are leaving their states. The key to a great brewery is fresh quality beer. Fresh means beer that is continuously on the shelves. In the event that you aren’t getting new beer releases from your preferred brewery then you’re lacking fresh beer. Quality is the next concern for great beer. The beer the brewer conceives needs to be the same from conception to delivery. Lots of breweries are faced with the issue of fabricating the same product their fans know and love and checking up on demand for their beer. No brewery really wants to cut corners and produce a beer that isn’t the exact same as what their fans fell in love with. So as to make sure that doesn’t happen, sometimes you have to pull out from certain markets.
It’s definitely upsetting seeing breweries being forced to take out of states but checking up on supply, demand, fresh beer, and quality means some sacrifices are necessary. Many beer drinkers will stop being fans of a common breweries should they can’t procure a common brands. While that is never great for a brewery it’s better to have upset fans than bad beer. The demand for craft beer is at an all time high and not to be able to supply enough beer for many markets is just a better problem then lacking their beer sold or making a lesser quality product in order to meet demands.