You may ask yourself why seek help updating your current company website? Yes, your current company website looks outdated set alongside the competition but does a credible, compelling website design really matter? Reluctantly, you search for a design firm to offer your firm’s website a renovation, but you’re not completely convinced that a new design will generate new business. Despite your skepticism, a plethora of studies show a well-built website will generate better customer traffic and a better interface increases conversion – generating new business at an exponential rate. But how? How can something as superficial as your company’s website design impact the success of a business? There are lots of explanations why a well designed website will attract your ideal customer and prompt dialogue together with your firm. The following highlight the five key components that a web designer should bear in mind when designing a website:
Possibly the most crucial part of a website is the navigation. The navigation of a website will make Search Engine Optimization or break a website, which is particularly true for robust websites with many pages. Website navigation typically features a navigation bar or listing of labels that differentiate the pages of the website. Good navigation ought to be simple to find and comprehend – making for quick and easy travel through the entire website. When designing navigation, web-site designers sometimes get overly enthusiastic with designs and fancy typefaces. Typically, over-simplified navigation maximizes simplicity of use for a larger range of customers. A good tip is your firm’s website navigation ought to be so intuitive even your grandmother can understand it.
If your company has a logo and that logo is utilized frequently in print materials (i.e. business cards, pamphlets, letterheads, etc.), then a logo, logo/brand colors, brand messaging and imagery used for print must be carried over into the web site design. It’s essential for your customers to manage to recognize your brand in all forms of communication so they really associate your brand position and promise together with your business. Often once the visual communication changes with a brand, it can cause customers to feel uncomfortable, which can make them develop a negative association together with your company.
Reading Patterns and SEO
Most folks are comfortable reading a website the same way they read a guide, from top to bottom, left to right. Web designers also take this into consideration when designing for a website. Many designers ensure that you place the most crucial information on the top of left hand column. This may help get the message across more effectively for website visitors who might be current or potential customers. But what many people don’t know is that placing information in these regions of a website also improves se optimization (SEO). When you include important company-related keywords in to the HTML-based text, search engines such as Google and Bing have the ability to crawl your website easily, increasing your se placement and giving your website and firm more overall visibility.
The information of your internet site is essential for reasons besides the fact that it literally communicates your company’s brand position and promise. There are other very important elements which can be considered when a copywriter creates the content and the designer creates the complementary visual environment for the content. Making the message short and to the stage, yet warm and welcoming (depending on the industry) helps the reader to keep in mind the message easier. Also, if you find too much text on a full page, the page becomes visually cluttered which makes it more difficult for a reader to physically browse the page, not to mention remain thinking about reading the page. By streamlining the content, the designer is then able to insert the text within their design, which typically includes plenty of negative space. This empty space lets the reader’s eyes rest so they do not tire of reading.
Building trust among your customers is extremely important, but won’t happen if you don’t really get to understand them and what they value. Marketing tactics can behave as a dialogue with potential customers, which is a smart way to discover more about your clientele’s needs. By strengthening dialogue with customers, you are able to implement what positively resonates with them in your new design. By making your website look more welcoming and trustworthy to visitors, you will dsicover the traffic to your website increase, and a noticable difference in new business leads through website conversion.
The Internet can be a scary place for those who are more accustomed to doing business face-to-face. It could recreate haunting scenes from the movie “The Matrix”, that will be great for certain industries. Most businesses though are searching for something more welcoming than a confusing labyrinth of letters and numbers. Website design is a superb way to make a user-friendly environment where people come for helpful tips and best practices. If a website was created and managed properly, customers will continuously return to your internet site and do business together with your company.