Can be your IT Solution Provider or Managed Service Provider (MSP) business social?
One effective way to build a powerful following for your MSP on Social Media platforms such as Twitter, Facebook and LinkedIn is always to consistently provide your followers with high quality and relevant content.
Many IT businesses mistakenly believe this content has to be of their very own creation. Understandable, but few IT businesses that I understand have the time or resources to dedicate to producing content on a full-time basis.
So what can you do with regards to content which will attract an audience?
One method to attract a devoted tribe on-line is to become curator of content – filtering and aggregating good relevant content from your personal sources.
This will be a lot easier than you believe buy Twitter followers. Chances are that, like me, you read lots of interesting articles by others on a day-to-day basis which could well be relevant to your intended audience – an audience that features clients and potential clients.
With this in your mind, it’s unlikely that you will end up short of content to share.
The question now remains – how best to talk about this pleased with your followers without overwhelming them?
Bad Samples of Content Curation
We’ve all seen examples of businesses where in actuality the “Social Media Guru” for that corporate brand has woken up and pumped out a huge amount of links in one single go. Whilst those links may be of interest to followers, they tend to get ignored because of the overwhelming quantity of them.
Don’t fall under this trap. Instead, drip feed your content.
Drip feeding social networking content
Drip feed your content to your audience through the day allows them to digest it slowly rather than attempt to gorge in one single go.
Social Media tools this kind of Tweetdeck and HootSuite have the capacity to schedule status updates for Twitter, Facebook and LinkedIn – but if you have lots of interesting content, when and everything you have scheduled becomes confusing.
That is where in actuality the social networking tool Buffer will come in to play.
Using Buffer to drip-feed content
Buffer is just a free app which allows you to make a buffer (the clue is in the name, eh?) buy Facebook page likes all the way to 10 updates for Twitter, Facebook or LinkedIn over 3 days – longer time frames are available in a Premium version – that will then be posted within the course of a trip to pre-defined times of your choosing.
As well as the Buffer web-site, there are plug-ins for your web-browser allow one-click buffering of interesting content you will find, and you can even e-mail yourself at a particular Buffer email address with content you need scheduled – useful if you learn interesting content on the iPad or another mobile device.
Tracking clicks on your own content
As well as integrating together with your favourite URL shortening tools – such as bit.ly – Buffer also generates statistics on the links you have shared so that you can see how lots of people clicked through and re-shared those links. Very helpful for analysing the kind of content your followers are interested in.
Using Buffer makes sharing useful, relevant pleased with your Social Media audience a lot easier and more effectively.
Once you obtain to the habit of sharing relevant and interesting content as you read it, thus providing valuable information to your followers, you’ll start to build a powerful following of people that are thinking about everything you have to share.
Because the former owner of an award winning IT Managed Service Provider, Richard Tubb works together with MSPs to simply help them increase sales, take on employees and build up relationships with key industry contacts. You do not have to do it alone anymore – contact Richard and have a chat about your preferences and how he can help you.