Before diving into the entire world of social media marketing, look at this valuable advice: don’t be everywhere! As tempting because it seems to become listed on every existing social media site there’s, you just won’t have sufficient time to complete so. Plus, more important than quantity is quality-keeping your audience engaged. Even if you’ve joined several sites, if none of the work to widen your reach, turn contacts into customers, and increase your sales, your efforts could be in vain.
And because it’s recommended that you join only 2 to 3 social media sites, you need to be very picky. You have to decide on those that will work best to your advantage and offer you what you need. Facebook, Twitter, and Google+ may be on top of the set of popular social sites but this isn’t a positive guarantee they can help your business online. To produce the best choice, you should first understand the various kinds of social media.
The three forms of social media:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the proper execution of text, video or graphics. It also gives the ability to create about a certain topic while allowing people to give comments and talk with the content provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. CBT Email Spider Another subcategory is social networking, which involves an online community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for instance photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that come under this category.
· Collaboration – The next type include wikis and social bookmarking sites. Wikis follow the exact same concept while the encyclopedia, providing a success of information regarding different topics. It allows for creating and editing of informative content. Wikipedia is the number one example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share web pages found on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Since you understand the essential forms of media sites, the next phase is to know which factors to consider. Consider these following questions:
Where are your potential customers?
Each site has its own unique culture, attracting a certain sector of consumers. LinkedIn, as an example, provides professionals, and could be your absolute best bet if they are the people you wish to touch base to. Younger casual netizens, meanwhile, can be found on Facebook and Twitter.
What sort of content do you wish to share?
Social sites use different architectural structures, meaning each has its own method of letting users share content. Have you been considering video marketing? YouTube is the most truly effective option. Pinterest and Instagram are great for those who’ll be sharing plenty of photos to attract customers. For text and links, Twitter and Facebook are the perfect platforms.
Simply how much time and budget have you got?
Time and budget also play a role in your decision. You’d have to review the sites’features as well as marketing platforms. While some provide free advertising, others require a fee. Some sites tend to be more time-consuming to manage while others would only take a fraction of your time and energy to use and maintain.
Understanding different structures of social media and thinking about the abovementioned factors can help you land the best choices for the social media marketing needs.