Social networking platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Small company owners need to understand how these tools strategically serve and support small business first so they best implement social media marketing strategies to offer products and/or services.
Social Media, simply put, serves users and organizations in marketing in three ways:
Marketing is focused on building relationships — relationships begin with communication. New web tools like blogging, micro-blogging (Twitter), social networking (Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), event coordination tools (Meetup), wikis (Wikipedia) photo sharing (Flickr, Photobucket), and product review sites (epinions.com) allow small businesses to communicate, educate and share information directly making use of their current and prospective customers.
Content in the proper execution of blog posts, audio, video, comparison/review sites, tweets and social network messages help share information in a less-formal way that builds the know SMM provider, like and trust factors that influence decision making. Content is no more just text. Small businesses may use audio or visual content for a “show me” and “tell me” to create communications a group more interactive punch.
Social media’s direct communication distinction serves and supports small business as it brings individuals you want to attract directly for your requirements and makes direct communication possible. Social Media makes communication a conversation so small business owners can share, receive feedback and connect on equal ground making use of their target markets.
When small businesses empower their target consumers, they think powerful. Whenever your target market feels powerful, it trusts you, buys from you, and stays with you. Social networking collaboration transforms consumers into “prosumers” ;.In an era of social media marketing prosumers, it’s people (not companies) who make, shape, or break purchase patterns.
Small businesses can ignite collaboration for marketing by creating their very own communities and/or joining communities. In so doing, they are able to listen and connect with their target customers and build a free of charge forum to bring their market together. Collaboration = Marketing Acceleration.
Social networking collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to self-serve, collaborate, and potentially serve being an endorser for your small business. Social media works as an advertising tool because individuals are prone to trust peers rather than companies.
The ability of mass collaboration serves and supports small business owners in a distinct way. Tapping/creating valuable collaborative options brings people together to talk about ideas, exchange information, and help each other — and support relationship growth. Removing the “company/client” disconnect can break up elitism and boost marketing mind power.
The main reason that social networking works as an advertising tool is simple — because it’s fun. People want to go where they think they belong, have a voice, are listened to, and enjoy themselves. Small company owners must be where their target markets are — and today, the masses are on Facebook, Ning, Twitter, Linkedin, Photobucket, YouTube and more because it has entertainment value.
Remember the Will It Blend? campaigns by Blendtec? These were an ideal exemplory case of social media marketing marketing in brilliant action. Videos were relevant as they showed the product, were entertaining (they blended an iPhone!), and these were viral! People could easily share the fun with friends as a result of easy social media marketing sharing widgets.
You can’t put a buck amount on free promotion. Just how social media marketing stores data being an “Interactive Rolodex” even offers an entertainment factor. Sites like Facebook and LinkedIn are becoming the “new databases” as they are fast, easy, and fun. Folks are prone to update their Facebook and LinkedIn information when compared to a sterile address book because it’s fun.
Small company owners use social media’s entertainment factor to create their online database of contacts and connections, be visible to prospective customers, and get the term out in creative ways like YouTube videos, blog posts, images, podcasts to create people smile and spread the word.
How Social Networking Helps Small Businesses Sell
Social Media Marketing helps most small businesses boost sales indirectly by increasing relationships. Understanding that social media marketing marketing serves users for communication, collaboration, and entertainment could be the first step to considering just how to strategically implement the multitude of social media marketing marketing tools and choose those who work best for your unique organization.
The important thing thing that small businesses need to keep in mind when using social media marketing to help sell is that efforts must have value. There’s to be value to your content, community, and execution to get people to engage with you or your organization. Social media doesn’t sell things — people sell things. Engaging in social media marketing marketing starts the relationship-building process. Start small and snowball. Social media takes understanding, passion, effort, and commitment to create it work. Give your small business an authentic voice with social media marketing and commit to providing value and you will be off to a smart start.