Social media is a term that’s gained prominence and popularity in the last handful of years. But what is it and how could it be used to benefit your organization? Media are communication instruments. Traditional media such as for example newspaper, radio and TV formats are one-way communication formats from the publisher to the reader, listener or viewer. Social pertains to society and how it is organized with people interacting and forming communities. Social media are social formats of two-way media communication where the publishers, readers, listeners, and viewers are all in a position to subscribe to the conversation and form communities of specific mutual interests.
Social Media was enabled by so-called ‘Web 2.0’ technologies that surfaced circa 2002-5 to facilitate multi-participant communication, information sharing, interoperability, collaboration, communities buy instagram followers, and the user or consumer-generated content (media) on the World Wide Web. It encompasses capabilities such as for example blogs, online chat, social networks, online communities, wikis, social bookmarks, forums, video sharing, photo sharing, virtual worlds, podcasts, social news, etc.
So it follows that ‘Social Media Marketing is the usage of social media marketing capabilities for marketing purposes. Not exactly – traditional types of marketing do not directly translate or work in this new environment. In traditional marketing, you’re producing materials and campaigns targeted at your visitors and prospects. In social media marketing marketing, you’re engaged in communication with your visitors and prospects. You use social media marketing capabilities in exactly the same ways your visitors and prospects do, and you observe the rules set by the community you’re communicating with. Those are major differences. Social media marketing can be very powerful and successful if approached and used correctly. Conversely, you are able to cause yourself a lot of pain if it’s approached incorrectly or ignored.
Think about social media marketing marketing as social influence communication via various tools, online communities, social influencers, public relations, customer care, etc. The utmost effective 5 tools are Blogs, Facebook, Linked In, Twitter and YouTube. Below are a few of many ways to make use of social media marketing marketing for your organization:
Exposure for the business/products/services/solutions – the number one benefit gets more experience of more individuals in more ways.
Boost your business/products/services/solutions visibility on the Internet – the second major benefit is increased traffic for the website and other web properties.
Generate more sales leads – the next major benefit is internet search engine ranking improvement which enables more individuals to get your organization once they seek out products/services/solutions like yours.
Increase customer loyalty by monitoring and participating in conversations about your business/products/services/solutions.
Gain insight from communities of interest for the business/products/services/solutions by participating in discussions and getting first-hand information regarding what buyers want.
Build your brand and authority by making use of your expertise to educate and assist people in your communities of interest.
Although social media marketing marketing direct costs are extremely affordable, enough time demands are significant and require continuous attention.
If you have any doubts, consider these statistics from several surveys – 73% of active online users read blogs, 57% have joined a cultural network, 83% watch movies, 39% donate to an RSS feed, and based on Time magazine, social networking sites are popular than pornography sites. If you’re not doing social media marketing marketing, you’re not using the full potential of the Internet.